Inbound marketing emails are emails that you send to your customers, prospects, and other interested parties. These emails can be triggered by a variety of events, such as when a user signs up for a newsletter, purchases a product, or fills out a contact form.
You can use inbound emails to:
– Communicate with your customers and prospects
– Generate leads
– Promote your products and services
– Increase brand awareness
– Engage with your audience
The goal of an email workflow is to automate the process of creating, sending, and managing your inbound email campaigns. You can use a workflow to create a series of emails that are triggered by different events. For example, you can create a workflow that sends a welcome email to users who sign up for your newsletter, and a thank-you email to customers who purchase a product from you. This way, you don’t need to manually create and send these emails every time you want to send an email campaign. Instead, the workflow will automatically create the emails and send them to the right people at the right time.
In this article, we’ll show you how to set up a basic email workflow in HubSpot. You’ll learn about the different types of emails you can include in your workflow, as well as how to create and manage them. We’ll also show you a few different ways you can use email workflows to generate more leads, increase your brand awareness, and generate more sales for your business.
## What is an email marketing workflow?
Email workflows are automated processes that help you create, send, and manage emails. They’re a great way to save time and make it easier for you to send emails to your leads, customers, and prospects. You don’t have to worry about creating and sending emails manually, because your workflow will take care of that for you. You just need to tell the workflow what you want it to do, and it will do the rest.
An email workflow consists of three main parts:
– Email templates – These are the actual emails you want your workflow to send. They can be HTML or plain text emails, and they can contain any type of content, including images, videos, and links. You have complete control over these emails, so you can customize them to fit your brand.
– Triggers – Triggers are the events that your workflow is triggered by. When one of these events occurs, the email workflow will run and send the appropriate email to the appropriate person at the appropriate time. The types of events that can trigger an email include:
– Signing up for an email list
– Purchasing a product
– Filling out a form
– Subscribing to a newsletter
– Joining a webinar
– Following your company on social media
– Responding to an email from your company
– Making a purchase on your website
– Downloading a file
– Creating a new lead in your CRM
## Email workflow types
There are three main types of email workflow that you can choose from: HubSpot Workflows, Zapier, and IFTTT. Each type of workflow has its own pros and cons, so it’s up to you to decide which one is best for your needs. Here are some of the main differences between the three types of workflows:
– HubSpot workflows – A HubSpot workflow is a collection of email templates, triggers, and actions that you use to automate your email marketing process. It’s easy to create, manage, and customize these workflows, so they’re great for beginners. However, they don’t work with third-party apps, and you can only use them to send email campaigns from your HubSpot CRM.
– Zapier – Zapier is an app that lets you automate tasks between different apps on your computer, phone, or tablet. You use Zapier to connect your email workflow to apps like MailChimp, Salesforce, Slack, and Google Sheets. This means you can send emails from HubSpot to these apps, or use these apps as triggers for HubSpot emails. Zapier also lets you create workflows between apps that aren’t part of the Zapier ecosystem, so if you have an app you’d like to use as a trigger for your emails, it’s possible to do that with Zapier.
– IFTTT – If This Then That is a free app that connects different apps and services on your phone, tablet, or computer. It allows you to create [recipes], which are sets of instructions that tell your phone or computer to do something when something else happens. These recipes are great for automating common tasks, like sending an email when someone subscribes to your email list, or creating a lead when someone signs up for your free trial.
## How to create an email workflow
To create a workflow, you’ll first need to log in to HubSpot and go to the Workflows section of your account. This is where you’ll find all of the workflows that you’ve created in the past. To create a new email workflow, click on the Create a new workflow button in the top-right corner of the Workflows section. This will take you to a new page where you can enter the details of your workflow:
1. Enter a name for your workflow in the Name field.
2. Select a Type from the drop-down menu.
3. Select an Email Template.
4. Click on Create to save your workflow.
Your workflow is now ready to be used. You can access it by clicking on your name in the upper-left corner of any page in HubSpot, and then clicking on Email Workflows. You’ll see a list of all of your email workflows.